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With A Historical Tone, DMB&B Spots Burnish Airline’s Personality
CHICAGO–Fall advertising for Trans World Airlines takes an aspirational tack, likening today’s frequent business fliers to aviators of yore.
Two TV spots from D’Arcy Masius Benton & Bowles, St. Louis, break this week. The spots use a voiceover to suggest that, like the pioneers of flight, today’s frequent fliers have a “resourceful determination to get the job done.” The spots contain sepia-toned footage of pilots, in goggles and leather jackets, sitting in their 1920s aircraft, cutting to shots of modern-day travelers.
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