Fallon McElligott: Long Shot In $140-Million Olds Review

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DETROIT – Executives at WPP Group agencies, and those familiar with the $140-million Oldsmobile review, were puzzled last week as to why WPP Group’s Fallon McElligott, was still a contender in the General Motors review, given WPP’s ties to Ford Motor Co.
Sources last week confirmed that Fallon, which, along with a dozen or so other shops, met with Olds representatives last fall, has not officially been removed from contention for the Olds business. But a WPP spokesperson said, ‘While the company has no knowledge that Fallon is a contender for Olds, it would not be possible from the holding company’s standpoint (for the Minneapolis-based Fallon) to work for a GM division.’

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