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Retail clothing chain Pacific Sunwear, with over 400 stores in 47 states, had never mounted an ad campaign before February.
But with its sights set on 1,000 stores by 2003, the 18-year-old Anaheim, Calif., company is seeking an agency to handle its $4-6 million account.
The account has growth potential, said Pacific Sunwear director of marketing Carol Apkarian, who is heading up the search.
Catering to the teen-oriented board sport lifestyle, Pacific Sunwear has been using McElroy FCB, Newport Beach, Calif.,
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