Gearon Hoffman Unveils Utility Client's First Ads

BOSTON-AllEnergy Marketing touts savings and common sense in its debut ad campaign breaking this week and targeting potential corporate customers in Massachusetts and Rhode Island.
Fashioned by Gearon Hoffman in Boston, the effort employs the tagline, “Gas. Electricity. And common sense.”
The Waltham, Mass., utility company is attempting to establish a brand identity and position itself as a supplier of low-cost natural gas to potential corporate customers in light of ongoing deregulation in the utilities industry nationwide, said agency president Bob Hoffman.