'The Voice' Is Heard, Not Seen

Odiorne’s Radio Talk Show Host Is the TV Ad Star for EA Sports
SAN FRANCISCO-“The Voice” makes his first appearance in a campaign breaking on network and cable television this week for the EA Sports division of Electronic Arts in San Mateo, Calif.
The campaign, backed by an estimated $10-15 million in media, was created by Odiorne Wilde Narraway & Partners here. Eleven spots for four new EA Sports video games will run through December.
The ads feature a character called The Voice, a call-in radio show host, with rap artist DJ Jazzy Jeff as his energetic sidekick “Nate.”