Awl: New York Observer to Offer Cash Bonuses for Traffic
The Awl is reporting that the New York Observer has started a bonus program to reward reporters for reader traffic and engagement.
According to Awl editor Choire Sicha, monthly awards will be handed out in five categories: pageviews, number of posts, number of new Twitter followers, number of comments, and external pickups. First place award is $500. Second place is $300. Maximum cap of $2,500 per employee.
The program is being tested during the months of May, June, and July.
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