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Coby O’Brien isn’t the best-known person in the ad industry, but in a world of who you know, he has managed to make himself known to the right people at Saatchi & Saatchi Advertising.
“I knew who believed in computers and who didn’t,” O’Brien, 38, says.
That piece of trivia came in handy when Saatchi new media unit Darwin Digital was making its way from crude conception to its current state as a 25-person shop in New York and a soon-to-launch office in San Francisco.
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