Leo Burnett Shops at Field's

Leo Burnett’s decision to take on a local assignment for Dayton Hudson’s Marshall Field & Co. is part of its expanding interest in retail, not a change in new business strategy, the agency said.
Burnett, which has prided itself on a relatively limited roster of blue-chip clients, was assigned development of a brand advertising campaign solely for Marshall Field’s anchor store in downtown Chicago.
That campaign is expected to begin in the first quarter of l998 and rebuild the store’s connection to the city, the agency said.