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D’Arcy Masius Benton & Bowles has entered the high-fashion category with its win of the estimated $5 million ad account of menswear designer Joseph Abboud.
The agency’s New York office is completing a new campaign for the client, which breaks Sept. 1 under the theme, “Find your own element.”
The four executions in the print and outdoor campaign have a common look: black-and-white photography of a natural setting offset by a male model in Joseph Abboud designs.
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