Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Filene’s is targeting the hordes of college students returning to Boston in the next few weeks with an unconventional outdoor ad campaign and corresponding in-store promotion.
The Boston-based department store chain has covered a two-car Massachusetts Bay Transportation Authority train with fashion photos designed to show “a day in the life” of a college student. The tagline: “Study. Work. Sleep. Shop. Filene’s.”
The illustrated train will run for eight weeks along the Green Line route that travels above and below ground through several college neighborhoods.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in