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Anheuser-Busch has pulled brand retainer fees from four agencies including The Glennon Co. in St. Louis, whose Michelob business was shifted to The Leap Partnership here, sources said.
Also losing retainers were Schupp Co., St. Louis, for Bud Light, and Washington/Daniel Advertising in Chicago, for King Cobra and other malt liquor brands, these sources said. The fourth agency could not be determined.
Sources said that DDB Needham in Chicago, the lead agency for Budweiser and Bud Light, may also be in line for a substantial reduction in the amount of its retainer fee from A-B as the brewery looks for ways to cut costs.
Schupp and the other agencies losing their retainer status may continue to work with A-B on a project basis, according to sources.
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