Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Picking up milk at the store, for most of us, doesn’t require too much thought about choice.
While various local dairies have their brands, milk is one of those staples that has not required too much marketing – consumers need it anyway, so why bother trying to sell it?
Arnell Group Brand Consulting in New York is hoping to change all that with its first work (shown here) for Parmalat, a client it won in June last year following a review.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in