Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Greenville Healthcare Network Recruits Henderson Advertising
ATLANTA–Henderson Advertising in Greenville, S.C., has been hired by the Greenville Hospital System as agency of record.
Henderson’s chief executive officer, Ralph Callahan, estimated annual billings will be $2 million. He said the client did not conduct a review, but contacted the agency when it wanted to gear up its advertising efforts after several quiet years.
According to Competitive Media Reporting, Greenville Hospital System’s advertising expenditures for 1998 were $157,000. There are no major media expenditures listed for first-quarter 1999.
“When [GHS] originally picked Rockett Burkhead and Winslow, they talked to a lot of people,” Callahan said.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in