Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
The state of Texas has stymied General Motors’ plans to sell cars directly to online buyers through its new DriverSite.
Mullen in Wenham, Mass., has worked on the GM site since March and launched the Internet auto store for Houston-area car buyers earlier this month.
GM planned to test market the online service in Texas before rolling it out nationwide, said Rich Person, Mullen executive vice president for direct and interactive marketing. But the Texas Department of Transportation moved to block the sale of cars on the site, claiming it violates a state law prohibiting auto manufacturers from owning dealerships or acting as dealers.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in