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Four Points Digital, Chicago, is restructuring its creative department into three units to service different client needs, executives at the agency said last week.
The divisions, which have been taking shape for six months, are site development, eMarketing communications, and a third group, “e-customer relationship marketing,” which will be formed by the end of September but currently exists as part of the eMarketing group.
“Creatives tend to be better at certain things,” said Michael DeNunzio, CEO and founding partner.
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