Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
CHICAGO-The Wunderman Cato Johnson office here is developing a proprietary computer application -tentatively dubbed VIEW-for development of in-store and on-site promotional materials.
The program’s name is an acronym for Virtual Integrated Environment Windows.
The simulation will allow clients to see how merchandising materials will look in actual stores or how signage will appear in stadiums or concert venues before those materials are produced.
The technology is being tested with two WCJ clients: Taco Bell and Miller Brewing.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in