Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
DETROIT-The 100-store Farmer Jack Supermarkets chain has moved the majority of its broadcast media buying responsibilities from True North Communications in Chicago to Mars Advertising, Southfield, Mich., without a review.
The change in buyers now makes Mars the agency of record for the $3-5 million Farmer Jack account.
Mars Advertising had handled creative development for the supermarket chain, headquartered here, for the past four years, said agency president Marilyn Barnett, who will supervise the account along with Greg Holub, director of client services.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in