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NEW YORK-Mazda Motor of America has decided to launch a full-scale agency review to replace 27-year incumbent Foote, Cone & Belding. The shops that will not be included on the preliminary list from the Japanese car maker, now controlled by Ford Motor Co., are as unexpected as those that are.
Despite speculation that Mazda would either reassign its $250 million account to one of Ford’s global agencies or hold an internal review among Ford shops, sources close to the review said Ogilvy & Mather, which handles Ford’s Jaguar unit, will be the only Ford shop invited to pitch the account.
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