A First for R.H. Phillips: Vintner Has 6 Bay Area Agencies in Prelims

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SAN FRANCISCO-R.H. Phillips has invited six Bay Area shops to participate in its first account review.
The Esparto, Calif.-based winery seeks an agency to create a branding campaign for its wines. The estimated $2 million advertising account will include regional-and eventually national-print and broadcast work.
“The wine industry is changing rapidly,” said John Giugere, president and one of the founders of R.H. Phillips. “The industry has long had an undersupply of product, and now it is moving into a time of a plentiful supply.




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