Midway Airlines Follows Pale Rider Into McKinney

WASHINGTON, D.C.-A beer and an airline in one month: does it get any better than this?
McKinney & Silver, Raleigh, N.C., is taking off with Midway Airlines, a corporation in the midst of a revitalization with a $5-7 million advertising budget.
The airline is the second trophy win for McKinney this month; a few weeks ago it was awarded new Pale Rider beer from Miller Brewing Co.
Midway Airlines was previously handled by Bozell in Chicago, which recently resigned the account, according to Joanne Smith, senior vice president of marketing for the carrier.