Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
SO HOT IT’S COOL
Probing the Mind of The American Teenager
The Zandl Group recently asked 13-to-17-year-olds to name the apparel brands “gaining in cool factor” and those losing it. Tommy Hilfiger (57 percent) topped all ascendant lines. The surprise was Old Navy, the upstart discount retailer now rolling out its first national TV spots-52 percent labeled it as gaining cool. And teens apparently haven’t gotten fully behind the retro trend: Venerable Keds led the list of brands losing their cool.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in