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NEW YORK-Mazda Motor of America has decided to launch a full-scale review to find an agency to replace 27-year incumbent Foote, Cone & Belding.
The Japanese car maker, now controlled by Ford Motor Co., has conspicuously omitted some agencies from its preliminary list.
Despite speculation that Mazda would either reassign its $250 million account to one of Ford’s global agencies or hold an internal review among Ford shops, sources said only Ogilvy & Mather, which has the least U.S.
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