Philip Johnson "Works' for Infinium

North American Print Campaign Talks Tough for Office Productivity
BOSTON-In Philip Johnson Associates’ first campaign for Infinium Software, the world of business is portrayed as a no-nonsense place where playing it safe and squeaking by simply aren’t options.
Four print ads now appearing on consecutive right-hand pages of InfoWeek and BusinessWeek introduce the tagline, “Do great work.” The effort focuses on the faces of business people-men and women of all ages and colors-who can benefit from Infinium’s products.
The first ad features a close-up of a stubble-chinned, bespectacled corporate-type and the headline, “Don’t tell me it can’t be done.”