K&S Adds Web's Pierre Balmain

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Kalis & Savage Advertising continues to pick up e-commerce clients with the addition of Pierre Balmain Cosmetics.
K&S has already developed an ad campaign for the Paris-based company, which offers cosmetics over the Internet via its U.S. distributor, Luxelle International, Beverly Hills, Calif. Billings are less than $1 million for the initial phase, in Los Angeles only, but could grow to $3-4 million as the campaign rolls out nationally, according to industry estimates.
Pierre Balmain selected the Pacific Palisades, Calif.,

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