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Campaign From Rodgers Townsend Heralds Team’s New Arrivals
CHICAGO-The St. Louis Rams were not among the National Football League’s elite teams last year. Quite the opposite, in fact.
Change was what St. Louis shop Rodgers Townsend decided it had to sell when it took over the team’s ad account, previously unassigned, earlier this year, following a review of several undisclosed local shops.
The resulting TV campaign highlights players the Rams have acquired in the off-season, with voiceovers from the athletes.
“The fact that management was making these moves was a message to this city that they wanted to win,” said Tom Townsend, partner and creative director at the agency.
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