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Biscuitville, a family-owned chain of 42 fast-food restaurants, has moved its in-house advertising business to West & Vaughan in Durham, N.C., after a review of local agencies. The account bills $2 million.
West & Vaughan bested Kothe Howard, Charlotte, N.C., and Bouvier Kelly, Greensboro, N.C., which held the business before it went in-house five years ago.
The 22-year-old chain recently hit the $30 million sales mark and decided to scrutinize its marketing. “We reached that fine line where it’s not effective and efficient to do it in-house anymore,” said Kellie James, Biscuitville’s marketing and advertising manager.
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