NEW YORK
US Interactive has promoted Bronson Smith to chief creative officer, effective immediately. Smith, who is based in New York, is responsible for setting the strategic direction of the creative department, increasing awareness of US Interactive’s creative accomplishments and attracting new creative talent, among other duties. Smith joined the Philadelphia-based company as creative director of the New York office in July 1996. Prior to joining US Interactive, he was at Avrett Free Ginsberg in New York, where he worked on such accounts as Clairol, Crayola and Meow Mix brand cat food.
Toolbox in New York has hired four new staffers.
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