Richards Hones 'Midwestern Values' As Sub-Zero Finalist

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Sub-Zero Freezer Co. has kept one Southwest agency and excluded one in the Southeast in the ongoing review for its $8-10 million advertising account.

Still in the running are two agencies: The Richards Group in Dallas and Martin/Williams in Minneapolis.

The Martin Agency in Richmond, Va., and Kerker Marketing Communications in Minneapolis have been eliminated. Carmichael Lynch, also in Minneapolis, withdrew earlier citing a conflict.

Final presentations are scheduled for this week. A decision is expected next week.

The maker of high-end refrigerators and freezers in Madison, Wis.,







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