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The sheer magnitude of the review that pits BBDO against FCB Worldwide for DaimlerChrysler’s $1.5 billion business demands that at least a month be taken to make the decision, even though it’s ostensibly all about numbers, a company representative said.
“We want to be very careful,” said Debra Nelson, DaimlerChrysler senior manager, group marketing, diversity and North American regional communications. “We just want to be certain to make the very best decision that we can on behalf of both our company and the agencies involved.
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