MyScreen Demo'ing Ads on Android in Barcelona
MyScreen Mobile plans to unveil a version of its mobile ad solution for the Android platform at next week’s Mobile World Congress in Barcelona.
With MyScreen, mobile subscribers who agree to receive targeted contextual full-screen ads on their phone are hooked into a rewards program that includes such perks as subsidized mobile services.
Consumers who opt-in will see the ads on the phone’s screen at the end of a call. What they receive for accepting the ads is determined by the service provider.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in