BBL Unveils Its First Creative for OpenSky

Even heroes need up-to-date equipment. That’s the strategy behind the latest print campaign by BBL Advertising for OpenSky.

OpenSky, Lowell, Mass., a division of M/A-COM Corp., provides wireless communications products—such as hand-held radios and base stations—for various public safety segments.

BBL’s campaign, themed “Three Heroes,” highlights the impact OpenSky systems can have on the daily lives of police, firefighters and emergency medical personnel.

The tagline for the campaign is, “Always on. Always there.”

The campaign’s mission: get across that the OpenSky system ensures that public safety professionals are always able to communicate with team members, the paramedics or the police.

Copy in one of the ad reads, “He takes risks every day.