Four agencies are facing off for the global advertising account of a yet-unnamed Lucent Technologies spinoff.
DDB Worldwide in New York, Hill, Holliday, Connors, Cosmopulos in Boston, Mullen in Wenham, Mass., and The Martin Agency in Richmond, Va., are battling for the business. Hill, Holliday and Mullen are Interpublic Group sister shops.
Boston consulting firm Pile and Co. is overseeing the search for Murray Hill, N.J.-based Lucent.
The budget was undisclosed, but sources said initial spending on the creative and media assignment will be $20-25 million.
The finalists were chosen from about 10 contenders following a review of creative and strategic materials and video presentations about each shop, said Sue Sienko, Lucent’s director of corporate advertising.
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