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The American Advertising Federation wants corporate CEOs to consider advertising as critical to boosting the bottom line. To drive home this point, it’s launching a two-year print-ad campaign this week.
Getting this far hasn’t been easy. The AAF first said more than a year ago that Minneapolis-based Carmichael Lynch would handle the pro bono account. The plan was to seek companies willing to lend their logos to a print campaign promoting the value of brand advertising.
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