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WongDoody is using an unlikely theme—organized crime—to market Sierra On-Line’s Hoyle Casino computer game.
The Bellevue, Wash., software publisher is rolling the dice with a 30-second national cable spot featuring a friendly wise guy who terrorizes visitors to his seedy Las Vegas casino.
WongDoody tested the commercial during the holidays, and plans to roll it out nationally in March. The Seattle shop handles creative and media on the estimated $2 million account.
“We took every mob cliché and threw it at them,” said associate creative director John Schofield.
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