Selling God

Imagine advertising a product that 1) does everything; 2) costs nothing; 3) is available 24/7; and 4) comes with a lifetime warranty.

Yeah, right.

Well, listen to this. Three years ago, I hooked up with a client you wouldn’t expect to see on an agency roster: a church. Most houses of worship don’t offer “back-to-church specials” or package deals to heaven.

The Marble Collegiate Church, however, is not your typical church. Far from the judgmental dogma often associated with Christianity, Marble Church is a cool place with a variety of relevant groups and programs.