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Look closely at the model in Wilke-Rodriguez’s new ad campaign: It’s rising heartthrob Bobby Cannavale, from NBC’s Third Watch, given the glam touch by celebrity photographer Norman Watson.
The print ad campaign, by Moses Media in New York, consists of six black-and-white and color photographs and is the first for the design house from the shop.
It continues the celebrity-as-model theme started by the client’s previous agency, Direction NYC.
“Enrique Rodriguez, who owns the company, had used Benjamin Bratt for two seasons.
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