Burrell, Arnold Nab New Assignments for Verizon

Burrell Communications will lay out the corporate-image positioning for Verizon Communications in an estimated $20-30 million fall campaign, after besting four other roster shops for the assignment last week, the company said.

Separately, roster shop Arnold Communications in Boston is expected to handle a fall product push for Verizon after a similar competition, sources said.

Verizon declined to confirm the Arnold assignment. “We’re only talking about Burrell today,” a client representative said. Arnold executives could not be reached at press time.

Chicago-based Burrell’s strategy will focus on customer commitment and the variety of products offered by New York-based Verizon, formed earlier this year through the merger of Bell Atlantic and GTE Corp.,