Gearon Hoffman Positions Capital Crossing Bank

Looking to distance itself from the spate of industry mergers, Capital Crossing Bank is breaking its first business-to-business campaign from Gearon Hoffman.

“Because of the recent mergers, customers are not necessarily known by their banks,” said Richard Wayne, president and co-chief executive officer at Boston-based Capital Crossing. Ads seek to show that “at Capital Crossing, customers will deal with decision makers,” he said.

A 30-second TV spot, titled “Revolving Desk,” shows a businessman talking to a banker, who says, “Forget about the merger, Bob.