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After a three-month search, breath freshener BreathAsure is in negotiations with the M1 agency to handle its estimated $6-8 million account, sources said.
Anthony Raissen, BreathAsure’s founder and executive vice president, confirmed that the company had selected an agency, but was still “crossing the t’s and dotting the i’s” on the contract. He declined to name the shop, but said the contract should be finalized early this week.
The Calabasas, Calif.-based company previously handled its advertising in-house.
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