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Lexmark has handed Warwick Baker O’Neill creative duties on its computer printers– combined consumer and business-to-business account that sources said is worth $25 million– Following a review involving undisclosed shops.
The win has a personal significance for the New York agency’s president and chief creative officer, Kevin O’Neill, as it returns him to the computer category. O’Neill’s last technology client was IBM, when he was at the former Lintas Worldwide.
“Technology is a category where agencies can paint with a very bright brush,” said O’Neill.
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