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The Home Network, Redwood City, Calif., will announce several new advertising deals this week. As part of a “rich media” initiative, orchestrated by Susan Bratton, director of Home’s interactive advertising group, three automotive advertisers have recommitted to the cable broadband service: General Motors, Toyota and Acura. The three have tapped Home to run the broadband advertising campaigns, which combine TV-like production quality with interactivity.
Bratton believes such advertising provides greater consumer awareness than traditional banners and provides users with a point-of-purchase mechanism.
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