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Y&L’s EchoPoint Buying Unit Lands Clients
CHICAGO–When Indianapolis shop Young & Laramore opened a media buying unit in late June, the fledgling division had no business, no name and only one staffer. Three months later, all that has changed.
The new unit, EchoPoint Media, now includes a staff of seven (soon to be eight) and oversees a client roster that currently places about $16 million in media.
The most recent addition to the division’s client list is sports shoe and apparel chain Finish Line, which had taken its estimated $4 million account in-house after splitting with Spike/DDB in New York earlier this year.
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