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Tom Simons’ long-standing relationships with former partner Rick Cohn and Charles Schwab executive Len Short were instrumental in Partners & Simons winning a TV assignment from the discount brokerage.
Cohn and Simons were partners at the former Rizzo Simons Cohn, where Short worked as an account executive in the mid-1980s. Simons struck out on his own in 1989 to form Partners & Simons. Cohn left RSC a year later, and the agency soon capitulated.
Partners & Simons is currently creating a flight of spots designed to drive consumer use of Schwab’s online trading site, www.schwab.com.
Developed under the eye of freelance creative directors Cohn and Don Easdon, a series of eight documentary-style spots will begin airing on Nov.
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