Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

P&G Shuffles Global Accounts
CHICAGO–As part of its strategy to consolidate ad duties for its global brands at one or two shops, Procter & Gamble last week shifted worldwide creative duties for Vidal Sassoon to Leo Burnett here, which handles the brand in Asia and Latin America. Euro RSCG Tatham in Chicago handled the $30 million account in the U.S. and Europe.
Separately, P&G moved creative duties on the $25 million Crest toothbrush account from Burnett to D’Arcy Masius Benton & Bowles, New York, which handles Crest toothpaste.
Omnicom Posts Strong Third Quarter
NEW YORK–Omnicom Group last week reported a 30 percent boost in net income to $54 million for the fiscal third quarter, compared to the same period last year.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in