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Copacino is guiding Nextlink into new markets, with help from a rotten tomato.
A print ad (shown here) from the Seattle creative shop plays off the dismal image of many local phone providers and promises that Nextlink can and will do better.
“We’re a phone company. (Don’t hold that against us.)” reads the headline; below is an image of a splattered tomato, presumably chucked in distress by a rival’s client at the end of his rope.
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