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Blockbuster Entertainment of Dallas is testing a customer loyalty program for its video stores in 10 U.S. cities and plans to roll it out nationally early next year, sources said.
Blockbuster representative Liz Greene confirmed the promotional program, but declined to discuss future plans. She identified the test cities as St. Louis, Minneapolis, Salt Lake City, Las Vegas, Denver, Detroit, Chicago, San Francisco, San Diego and Sacramento, Calif.
To date, the client’s advertising has involved primarily direct mail and in-store promotional pieces.
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