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CNet launches a makeover of its Web site today. The changes, designed to make access to content more obvious while integrating commerce into the content, include a reorganization affecting the site’s four channels: shopper.com, news.com, builder.com and computers.com.
Search is the focus of the main page, expanded to include not only archived articles but editors’ picks; the NBC and CNet jointly-owned directory Snap; Web searches from CNet-owned Inktomi; and, when appropriate, links to retailers.
“This is a logical evolution,” said Robin Wolaner, executive vice president at the San Francisco-based company.
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