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True North Communications’ selection of David Bell as its new chief executive officer looks like a compromise within the fractious network, sources said.
Bell, who takes over from Bruce Mason as TN’s chairman and CEO April 1, had several advantages in his favor, including his age, 55. As chief executive officer of TN’s Bozell Worldwide, he had a reputation as a consensus builder, something sorely needed at TN [Adweek, Feb. 22]. That made him palatable to Foote, Cone & Belding Worldwide.
That was not the case with Chuck Peebler, 63, who remains chairman and CEO of TN Diversified Cos.
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