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Bozell, Springer & Jacoby’s Global Campaign to Break Nov. 18
DETROIT–Chrysler Corp. and Daimler-Benz AG’s Nov. 17 merger will be followed by a three-week print and direct mail advertising blitz beginning the following day–the “Day One” campaign.
The effort includes a 12-page magazine insert and nine two-page newspaper spreads created jointly by their corporate image agencies: Bozell Worldwide, Southfield, Mich., and Springer & Jacoby, Hamburg, Germany.
Additionally, Chrysler collateral agency Ross Roy Communications, Bloomfield Hills, Mich., created an elaborate 24-page booklet about the new DaimlerChrysler that will be mailed to 130,000 “opinion leaders,” such as Fortune 500 company chiefs and government heads in the U.S.
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