Digital May Consolidate; Compaq Decision Due
NEW YORK–Digital Equipment is considering consolidating its advertising at a single agency, said sources last week. Earlier this month, Digital consolidated into a single organization the sales and marketing operations of its personal computer business unit, handled by Young & Rubicam in New York, and its systems business unit, handled by DDB Needham in New York. Bruce Claflin, who headed up the PC unit, was named vice president and general manager for worldwide sales and marketing.
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